Digital Delphi – Client Questions Answered: Tags, WordPress, Infographics.

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This week my time was spent on prepping the launch of two new websites. Although many of the strategic decisions happen very early in the process, as we get toward the end of a project, clients begin to see the details. A new website in an unfamiliar CMS has a lot of details. As someone who likes to empower clients in their marketing strategies, this is a good thing. As someone who’s excited to play teacher, it makes for longer sessions than might otherwise be needed. People need to get to happy hour. I understand that more than anyone. Those well drinks aren’t $4 forever…

…so I’ll get to the point. Here are three interesting questions that don’t have simple answers, but that’s why they make for good reading.

 

Are infographics good for SEO? Does the text in the graphic get read by Google?
– E-commerce business owner

Yes and no. These questions are deceptively unrelated. Infographics are exactly that – graphics. They do not have embedded text and as such, the words in the images are unreadable by search engines. This goes for any image. This is why image-heavy pages with no text will have a hard time getting found on search unless many people are linking back to that content. <wait for it…> I tell clients a good rule of thumb is that if you place your arrow/hand over text on a website and it doesn’t change to a text cursor (an I-bar) – then search engines can’t read it. <wait for it…>

<BAM> Infographics can be huge drivers of SEO if they’re interesting, fun, informative and accurate. Google doesn’t care about the text, but it does care that thousands of people all over the world think your graphic is awesome – and they’re sharing it with their friends and colleagues. Any kind of medium that can tell an interesting story quickly about otherwise boring data is going to be well-received.

Why would I need multiple sliders on my WordPress site?
– non-profit startup executive

This is referring to a WordPress template’s function to create sets of sliders (the slideshows at the top of many homepages). You can only show one slider at a time – but what if you have a series of new products coming out? Say it’s craft beer month at your brewery <note to self: look up nearest happy hour> and you’re releasing one new variety per week. You can create a slider for each week. With the click of a button, your website can show a different slideshow each time you release a new beer. This is also useful for seasons, holidays, or any time you need a time-sensitive and laser focus on a particular promotion that may be periodically revisited.

The creation of multiple sliders require a time investment on the front end, but who needs to deal with photo-gathering and editing right before a product launch? It’s much easier to set it up early and just click once in between the rest of your fires.

Should I show the tags on my blog? Do people actually care about them?
– the same non-profit startup executive

The likely answer is no. 90% of the people on your blog won’t care about them. However, if the blog has a lot of content, tags are a great way to showcase the kind of topics you’re writing about. Think of them as sub-categories. You don’t want too many categories on your blog, otherwise you just confuse your readers (because people use them). I say no more than 10. However, you can have as many tags as you have topics.

Displaying tags on your posts allow people to click on them and find other articles with that tag. When your blog is first starting out, you’ll likely find many tags have a single post in them. If you’re the amazing content creator I think you are, readers will appreciate the help in finding all that relevant content soon enough.

Have any opinions of your own? Anything to else to add? Leave them in the comments below!

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