Social Media Training Chicago

SEO: Smaller Ponds, Bigger Fish

SEO: Smaller Ponds, Bigger Fish

Targeting Behavior to Lure Customers

Turn your online presence into online performance. Find your customers by behavior and reel them in as they search. Master the SEO strategies, tools and shortcuts used by the experts to find "smaller ponds" filled with new customers.

A half-day seminar covering SEO best-practices from a practical and tactical perspective. A plain English presentation aimed at enabling you to implement best-practice SEO on your own, and improve your site performance on the search engines from in-house.

Key Learning Points:

Page Titles That Score Well And How To Format Them
Website Copywriting That Goes Beyond Brand Into How People Search
URL Formatting And Naming Tactics That Make A Difference
Meta Keywords – Out. Meta Descriptions - In!
Robots.Txt What Is It And Why You Need It

Bring Astek to your office for customized, hands-on staff training on any web topic. Contact us for pricing and more details.

Presenter:
• Tom Lynch, CMO, Astek Consulting
With more than 25 years experience in direct and integrated marketing, Tom has spent the past 15 years focusing on helping companies achieve their business goals by leveraging the efficient use of technology and the Web. Frequently invited to speak at national industry trade shows on search engine marketing best practices, he enjoys passing along the holy grail of website traffic development.