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Blogging Your Way to New Business
Blogging Your Way to New Business  
You let your work speak for you, but who is hearing your message? Implementing a company blog can demonstrate your expertise to thousands of readers each week and make a powerful first impression to potential new clients. There are so many professional uses for a blog: feature recent and ongoing projects, share your view on current industry trends, or build a library of articles that you can reference over and over again.

We know getting started can be the hardest part. Astek walks you through setting up a corporate blog, step-by-step. We’ll talk through a strategic approach to your blog, mapping your long-term and short-term business goals. We’ll teach you tools and tactics to build your readership and maximize your “viral” potential.

Key learning points:
  • Map a strategic approach to your company blog
  • Set up a Wordpress blog & learn to post entries
  • Learn blogging best practices, tagging, embedding photos and video
  • Set up users, categories, and a blogroll
  • View and interpret metrics
  • Learn from case studies
Bring Astek to your office for customized, hands-on staff training on any web topic. Contact us for pricing and more details.  

 
Presenter:
• Katie Hawkey, COO, Astek Consulting
Katie Hawkey is a "new media" evangelist; dedicated to connecting individuals to web technologies that will improve their lives. Prior to joining Astek in 2007, Katie facilitated the development and launch of SeeChicagoDance.com, which has been hailed by Dance USA as "a national model for audience development." A life-long student of theatre she has produced, written and directed productions self-promoted with her hallmark ingenuity and grass-roots sensibility. Katie's study of style, character and communication with an audience give her an intuitive understanding of translating a company's brand into an online personality.






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