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Social Media for B2B Businesses
Social Media for B2B Businesses  
The online needs of a B2B Business are unique. New media, social networks and email marketing aren’t just for spreading funny videos and discount codes to consumers. If leveraged correctly, Social Media can be a powerful tool to build your brand reputation and find new business leads.

Effective and efficient Social Media marketing requires a coordinated plan of attack employing the latest web marketing tools. Astek teaches the secrets and shortcuts you need with hands-on, step-by-step instructions in plain English.

Key learning points:
  • Map a strategic approach to your company’s Social Media Marketing
  • Create a LinkedIn account and learn to leverage your network to find new business leads
  • Demonstrate your industry expertise through Twitter & a company blog
  • Get the most out of the content you create with a monthly eNewsletter
Bring Astek to your office for customized, hands-on staff training on any web topic. Contact us for pricing and more details.  

 
Presenter:
• Katie Hawkey, COO, Astek Consulting
Katie Hawkey is a "new media" evangelist; dedicated to connecting individuals to web technologies that will improve their lives. Prior to joining Astek in 2007, Katie facilitated the development and launch of SeeChicagoDance.com, which has been hailed by Dance USA as "a national model for audience development." A life-long student of theatre she has produced, written and directed productions self-promoted with her hallmark ingenuity and grass-roots sensibility. Katie's study of style, character and communication with an audience give her an intuitive understanding of translating a company's brand into an online personality.






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