Building Communities with Rhythm

CHRP presented a unique branding and technological conundrum.  The tap-dance-focused non-profit had built audiences for several annual tap and body rhythm dance performances but the individual programs had no central brand to tie them to the parent company, CHRP.  The CHRP website was similarly unfocused with confusing site navigation and content that was often redundant or out of date.  

After assessing the existing brand elements of the company, Vin Design whipped up a new logo mark and a brand statement to guide all future marketing materials.  Astek and Vin Design then dug in together to clear away the clutter of the previous website and replace it with clean lines, a singular color scheme and accessible navigation to class and performance information.  

Created in Astek’s custom content management system, Webany, the new website is designed to be maintained by a CHRP staff member with minimal computer skills.  The site automates many functions previously performed manually like formatting performance information, taking down past events, and ordering upcoming and on-going class information.

www.ChicagoTap.org