John Armstrong

October 16, 2014

Seven Steps to Analyzing and Designing a Better B2B Website

seven steps to analyzing and improving your website

Our President Andy Swindler and I had the chance to present a workshop to a smart group of people from SMPS (Society for Marketing Professional Services) about how to analyze a website. It’s something that our company does all the time, and a task that falls onto the desk of every marketing manager.  Every now and then, a CEO comes down from the upper floors and asks a simple question, “Is our website working? Someone told me it could use a refresh.” 

Benedict Wong

September 16, 2014

Publishers: mobile web or mobile app? That is the question.

This is a not a trick question. Rather, it’s a real dilemma that most publishers face.

There are a few considerations, based on The US Mobile App Report recently published by comScore.

Benedict Wong

September 12, 2014

What is A/B testing?

This is Part 1 of a series about A/B testing.

As digital marketing evolve, savvy marketers increasingly leverage data-driven technology solutions to gather insights in order to shape strategy. You may have heard about A/B testing, and to many people, it sounds like a fancy buzzword rather than something tangible. Wonder no more, we’re here to demystify A/B testing for you.

John Armstrong

September 5, 2014

Seven Tips to Becoming a DIY Website Analyst – A Think-n-Drink

Seven Steps to become a DIY Website Analyst

Eveyone has a website, but not everyone is a website analyst. By budget necessity, there are a lot of Do it Yourself website analysts. The 3.4 million blog posts (like this one) on various website topics speak to that. Unless you’re in the business of digital marketing or web development, sometimes it’s not obvious if it’s actually working. “Working” means different things to different people, but in our office, we have a quick-guide on how we look at websites to determine talking points for improvement. It’s a simple list of seven vital considerations…

Benedict Wong

July 8, 2014

Straight from the Astek Team

Astek officeWhile we launch new websites on a regular basis, it is not every day we get to launch a new website for ourselves. As you may have heard from Andy’s recent post, we redesigned and launched Astek site, and I have to say – we are all happy and proud parents to the new site.

Since we are consummate professionals, especially when it comes to website redesigns, we energetically debated over every call to action, design element and responsive choices because, well, that’s what we do!

Rather than walk you through all the decisions we’ve made in the site redesign (which is a small novel in length), we’d like to share with you our personal thoughts on what the new website means to us. Enjoy!