Benedict Wong

September 12, 2014

What is A/B testing?

Optimizely AB testing illustration

This is Part 1 of a series about A/B testing.

As digital marketing evolve, savvy marketers increasingly leverage data-driven technology solutions to gather insights in order to shape strategy. You may have heard about A/B testing, and to many people, it sounds like a fancy buzzword rather than something tangible. Wonder no more, we’re here to demystify A/B testing for you.

John Armstrong

September 5, 2014

Seven Tips to Becoming a DIY Website Analyst – A Think-n-Drink

Seven Steps to become a DIY Website Analyst

Eveyone has a website, but not everyone is a website analyst. By budget necessity, there are a lot of Do it Yourself website analysts. The 3.4 million blog posts (like this one) on various website topics speak to that. Unless you’re in the business of digital marketing or web development, sometimes it’s not obvious if it’s actually working. “Working” means different things to different people, but in our office, we have a quick-guide on how we look at websites to determine talking points for improvement. It’s a simple list of seven vital considerations…

January 28, 2014

Starting With Google Analytics? Answer These 4 Crucial Questions First

Previously we discussed the importance of website analytics.  And for many, Google Analytics is the website analytics tool of choice.

However, there are 1000s of measurements you can sift through in Google Analytics.

So where do you start?

 

Where Do I Start?

January 27, 2014

Google Analytics Metrics: How to Measure What Matters

what to measure google anayticsWe’ve written about why web analytics is the dashboard you can’t live without and how Google Analytics can help your business. Now we’re going to write about what you can measure using this powerful free tool.

January 13, 2014

What is Google Analytics? How Does it Work?

Previously we wrote about web analytics and why it’s the information dashboard you can’t live without. In this article, we’re going talk about one of the most popular web analytics tools, Google Analytics.

When I worked for a search engine marketing company, we would advise our clients to get this tool and they would exclaim, “I’ve never heard of such a thing!” They would say, “what is Google Analytics? How does it work?”

Maybe you have the same concerns. Don’t worry, you are not alone.