I recently had the great privilege to speak at the Specialized Information Publishers Association (SIPA) annual conference in Washington, D.C. I was part of the “Focus on your Customer” track and decided to mash up two of my favorite subjects: SEO and UX.
Google’s ultimate goal is to provide the best user experience. Websites that pay attention to UX are consistently rewarded with higher SEO rankings and spend less time reacting to search engine updates, giving them a competitive advantage that leads to more relevancy, efficiency, revenue and purpose.
If you’re aligned with Google and play by the rules, you are less likely to be surprised when they change something. And that means you’ll be immune to the next mobilegeddon.
Check out the slides below or feel free to contact me directly with any questions.