Opening and reading emails on your mobile phone or tablet device is as common and habitual as breathing. We all do it. However, it wasn’t that long ago where we consumed emails only on desktop.
As businesses get savvy about redesigning websites to be responsive, or for some, completely embrace the approach of “mobile-first”, it’s become increasingly important to consider if other digital marketing efforts are also mobile-ready in order to create a seamless customer experience.
There are three pieces of insight you need to know when it comes to email and mobile.