Tara Dunne Stocker

September 30, 2014

Karmic Payback – Or Cosmically Unfair?

Karma really is a b@#@ with the ubiquity of social media — or, why someone named “Nadia” should think again about getting drunk on an airplane in front of a woman with a twitter account.

Tara Dunne Stocker

September 18, 2014

Before social media, there was public relations…

 

With the ever-increasing acceleration in the use of social media for real-time engagement between brands and consumers, public relations is frequently relegated to the metaphorical dustbin of, “…we’ll just write a press release…”

But, don’t be so quick to dismiss the value of PR:  while platforms have changed, the basic tenants of good PR – and how it supports a brand’s objectives – still apply.

What essential strategies of effective PR should you apply to your social media campaigns to increase your brand’s credibility?

Benedict Wong

September 16, 2014

Publishers: mobile web or mobile app? That is the question.

This is a not a trick question. Rather, it’s a real dilemma that most publishers face.

There are a few considerations, based on The US Mobile App Report recently published by comScore.

Benedict Wong

September 12, 2014

What is A/B testing?

This is Part 1 of a series about A/B testing.

As digital marketing evolve, savvy marketers increasingly leverage data-driven technology solutions to gather insights in order to shape strategy. You may have heard about A/B testing, and to many people, it sounds like a fancy buzzword rather than something tangible. Wonder no more, we’re here to demystify A/B testing for you.

Andy Swindler

September 11, 2014

How Will Apple’s iPhone 6 Affect Mobile Web Browsing?

We’re almost as thrilled with the iPhone 6 as the people who waited in line for 24 hours… almost. It’s packed with powerful new features deserving of a new model number and that simple, sleek design. Other than the Apple Pay (NFC) feature, which could revolutionize how we use money, the most notable are the two new iPhone 6 screen sizes of 4.7 and 5.5 inches. While this reflects Apple’s continuing defensive posture by reacting to larger Android screen sizes in a market they created in 2007, it’s still a welcome advance.

John Armstrong

September 5, 2014

Seven Tips to Becoming a DIY Website Analyst – A Think-n-Drink

Seven Steps to become a DIY Website Analyst

Eveyone has a website, but not everyone is a website analyst. By budget necessity, there are a lot of Do it Yourself website analysts. The 3.4 million blog posts (like this one) on various website topics speak to that. Unless you’re in the business of digital marketing or web development, sometimes it’s not obvious if it’s actually working. “Working” means different things to different people, but in our office, we have a quick-guide on how we look at websites to determine talking points for improvement. It’s a simple list of seven vital considerations…