January 6, 2014

Website Analytics: The Dashboard You Can’t Live Without


People unfamiliar with website analytics always want to know one thing:

Why do I need it?

The easiest way to answer this question is to use an analogy. Imagine your website is a car and your web analytics is the car dashboard:

Car Dashboard Orange

December 17, 2013

2014 Industry Predictions: Organizing the Chaos of 2013

I don’t know if you agree, but 2013 was insane! I find it fascinating that year in and year out, things just move so much more quickly and change so dramatically versus even just five years ago. I remember those all-hands-on-deck meetings to take inspiration from Groupon. The Facebook timeline. Pinterest. Instagram. Vine. Back to Instagram. After reading articles and blog posts on 2014 industry predictions, I have a sneaky suspicion that it may be taking a step back. And that’s a good thing.

John Armstrong

December 13, 2013

Think-n-Drink Recap: Top 10 Email Marketing Tips


How long do you spend writing the subject line on your business’s email newsletter? Probably not long enough according to our Think-n-drink guest presenter, Jenny Fukumoto. Her experience as a marketing manager at Ragan Communications and the comments from the audience created a lively discussion on email marketing strategy.


Let’s Run Down The Numbers:

  • 110 – calories in each serving of the Pretzel Crisps generously provided by… Pretzel Crisps
  • 22 – Number of slick-moving Prezi slides in the presentation
  • 14 – Tweets about the content on Astek’s #chithinkdrink
  • 10 – Jenny’s top tips for using email wisely
  • 2 – years of your life lost to frustration when not using a good email program
  • .08 – Blood Alcohol Level that requires attendees to go home on public transportation

The Evening’s Highlights:


November 20, 2013

How to Make Money on Pinterest the Correct & Easy Way


I just saw an interesting email in my inbox from Pinterest this morning letting me know that some items I’ve pinned have dropped in price.  They’ve been rolling out this feature slowly since August, but this is the first I’ve seen it personally.  This sort of feature makes Pinterest a must-include social media outlet for eCommerce sites.  It’s a brilliant innovation that will help businesses make money on Pinterest, as well as help customers get a better deal on the stuff they want.

November 18, 2013

Think-n-Drink on Email Marketing Preview with Jenny Fukumoto


The next installment of our Think-n-Drink education series is focused on improving your email marketing strategy. The person leading us in discussion and sharing her 10 strategies is Jenny Fukumoto. She’s an email marketing specialist and the marketing manager at Ragan Communications, the leading publisher of corporate communications, public relations, and leadership development newsletters since 1970.

Think-n-Drink speaker Jenny Fukumoto

Jenny took time out to answer 5 questions about herself and her approach to email marketing.

John Armstrong

October 9, 2013

Aristotle Says: Get More Google Reviews!


Believe it or not, among many things, Aristotle was the first crowdsourcing scholar. It’s not a stretch. As people like myself attempt to help companies promote their brands and products, I realize over and over again that these efforts look back to Aristotle’s writing in On Rhetoric, where he assembled the foundation for marketing strategy. <and reasons to get more Google reviews>