June 17, 2013

(Not Provided): Google Analytics Search Term Suppression Explored


Our clients and friends reach out with questions regarding their digital assets all the time. One of the queries we’ve received lately has to do with the changes made in Google Analytics that suppress keyword search data.  The section that would normally show the term that was entered in a search and brought a visitor to your site has been replaced with the ominous phrase, “(not provided).”

First, let’s explain the changes made.

John Armstrong

June 5, 2013

Write Drunk-Edit Sober: A #chiThinkDrink Blogging Recap

It’s the morning after an Astek Academy Think-n-Drink which means our heads are full of valuable information and a subsiding throb. It was a wonderful conversation and a chance for us to help people that were passionate about writing, yet had questions about what to write and how to get found. What started with an informative presentation by Rachel Yeomans about creating a blogging process ended with a rousing, wine-influenced Q/A session that touched on content, SEO, promotion and cupcakes. (My example keyword phrase “Moist Cupcakes” got pleasantly out of hand)


“Well, what exactly did I miss besides the benefit of oil vs. butter for keeping cupcakes from drying out?”

Good question! Here are the highlights:

May 17, 2013

How to SEO a Blog Post: Writing a Good Meta Description and Title

How to Write a Good Meta Description and Title

We’ve been breaking down the process of how to get the most SEO from your blog. Our last entry focused on the planning aspect of writing a blog – making sure that you are supplying useful content. The next step is to focus on the aspects that help you rank organically, such as writing a strong blog title. Step 3 involves writing a good meta description and meta title.

John Armstrong

May 16, 2013

How to SEO a Blog Post: Start With Being Useful

It seems you’re on your way to a great blog post. You thought of a topic that your audience cares about – you’re inspired. You’ve chosen a keyword phrase that is popular yet has less competition. You’ve chosen a title that can be searched by bots and interesting to humans. Your questions about how to SEO a blog might be answered. Now you’re asking:

“Can I finally write something?”

Yes, but this SEO class isn’t over, son. Content needs to be duct-tape useful. That means very. It shouldn’t be written willy-nilly like a bad haiku:

John Armstrong

May 13, 2013

Think-n-Drink: Easier, Faster, Better, Stronger Blogging

Easier, Faster, Better, Stronger Blogging

It’s unbelievable how much content is out there on the Web. Did you know there are six pages of relevant Google search results for the term “I want my name in ghetto graffiti letters?” Probably because 1,200 people a day search for it. How about that for a traffic-driving keyword phrase?

May 10, 2013

How to SEO a Blog Post: Optimized Blog Titles For Humans AND Bots


Blog Titles: Optimization for Humans and Bots Alike

In the previous post of this “How to SEO a Blog” series, John Armstrong explained how to use AdWord’s Keyword Tool for keyword research when writing a blog. He also supplied us with a great example of what NOT to do with a blog title. “Keyword to Your Mother” is a clever pun and some readers may click on it out of curiosity, however, it doesn’t help place the blog in front of readers who are looking for the article’s content

Using keywords to optimize a blog’s title is becoming standard practice because it is extremely important for SEO. Let me explain: