John Armstrong

December 26, 2013

Evergreen Keyword Research and Tools: SIPA 2013

93% of all Internet use begins with just a few words…

Recently, our President Andy Swindler traveled to SIPA’s national meeting in Las Vegas to give presentations on “evergreen” keyword strategy for online content and the tools Astek uses for researching these important terms. In this video, Andy explains why he feels search engine optimization is an important topic for the publishing community as they move forward with creating a better digital presence.

John Armstrong

October 2, 2013

Think-n-Drink Recap: “What Does SEO Mean?”

what-does-SEO-mean-thinkndrink

“What does SEO mean?”

That was the topic for this month’s Astek Academy Think-n-Drink. That question led to a larger conversation on digital marketing strategy and even web design. Simply defining “search engine optimization” is the easy answer, but we tried to give our audience their ten (200) dollars worth and offer the following takeaways:

September 13, 2013

Google Analytics Metrics in Action

Our last few posts here on Google Analytics have tried to best explain how to use Google Analytics to improve your site. Based upon our audience’s reaction at our last Think-n-Drink

Google Analytics Metrics Simplified - Astek Blog

…we realized we needed to make our explanations more digestible. In this post, I’m going to try to show examples of using Google Analytics metrics to measure your website activity in order to improve performance.

For demonstration purposes, I’m going to survey www.FreeRangeTravel.com

Faraji Anderson

September 13, 2013

Why Use WordPress? Awesomeness.

Chicago web design - Why Choose WordPress?

It’s so good, it’s mind-blowing.
 

A Content Management System (CMS) is a great thing.

Let’s pretend we’re sitting in the room with the creators of WordPress when they first began to embark down the journey of creating a CMS product that would eventually be the most widely used on the internet.

I like to imagine that I can hear the features shouted out by founder Matt Mullenweg:

John Armstrong

August 17, 2013

How Do I Block Facebook Ads: Answered!

How do I block online ads - Chrome Browser

Before you think this is a joke, it’s not. You CAN block Facebook ads.

All. Of. Them.

I spend every day online, running through hundreds of pages for research, ideas and client work. I’m a marketer’s nightmare. To advertisers who pay for ads per impression, I’m sorry. Honestly. After seeing the same online ad 34 times from a hapless company who never had a chance to get into my wallet, I felt bad enough to download a Chrome browser plugin called Adblock Plus.

Now my generosity knows no boundaries. I save marketers money across all industries, cultures and sizes. I’m an equal-opportunity ad blocker. So far, in only one month’s time, I’ve blocked over 20,000 ads. By the time I’m dead at 85, I’ll have saved a company enough money to upgrade their production floor vending machine from regular M&Ms to peanut M&Ms. That’s philanthropy.

June 26, 2013

Using Goals in Analytics to Track Behavior and Efficiency

Using Goals in Analytics to Track Behavior and Efficiency - Goals

The past couple of weeks, Kyle Akerman, our Senior Director of Analytics (@KyleAkerman), and I have spent a considerable amount of time talking about and updating goals in our Analytics accounts.

For the uninitiated, “goals” are essentially any kind of trackable action made on a website that the website deems to be valuable. For example, if you offer a free download, or a whitepaper, or if you are trying to increase your newsletter signups, you can create a goal for each of these items to track the types of action your visitors are (or are not) completing on your site.