Andy Swindler

June 12, 2015

How Can User Experience (UX) Improve SEO?

I recently had the great privilege to speak at the Specialized Information Publishers Association (SIPA) annual conference in Washington, D.C. I was part of the “Focus on your Customer” track and decided to mash up two of my favorite subjects: SEO and UX.

Google’s ultimate goal is to provide the best user experience. Websites that pay attention to UX are consistently rewarded with higher SEO rankings and spend less time reacting to search engine updates, giving them a competitive advantage that leads to more relevancy, efficiency, revenue and purpose.

If you’re aligned with Google and play by the rules, you are less likely to be surprised when they change something. And that means you’ll be immune to the next mobilegeddon.

Check out the slides below or feel free to contact me directly with any questions.

Andy Swindler

April 21, 2015

Google SEO Update: “Mobilegeddon” Key Points

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By now we’ve all heard plenty about “Mobilegeddon,” Google’s SEO algorithm update today that will start giving ranking preference to mobile-optimized sites.

This really shouldn’t come as much of a surprise. Google’s core philosophy is “Focus on the user and all else will follow.”

That’s a powerful statement and one with which I happen to agree.

John Armstrong

September 5, 2014

Seven Tips to Becoming a DIY Website Analyst – A Think-n-Drink

Seven Steps to become a DIY Website Analyst

Eveyone has a website, but not everyone is a website analyst. By budget necessity, there are a lot of Do it Yourself website analysts. The 3.4 million blog posts (like this one) on various website topics speak to that. Unless you’re in the business of digital marketing or web development, sometimes it’s not obvious if it’s actually working. “Working” means different things to different people, but in our office, we have a quick-guide on how we look at websites to determine talking points for improvement. It’s a simple list of seven vital considerations…

John Armstrong

March 28, 2014

Digital Delphi – Client Questions Answered: Tags, WordPress, Infographics.

Digital Delphi

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This week my time was spent on prepping the launch of two new websites. Although many of the strategic decisions happen very early in the process, as we get toward the end of a project, clients begin to see the details. A new website in an unfamiliar CMS has a lot of details. As someone who likes to empower clients in their marketing strategies, this is a good thing. As someone who’s excited to play teacher, it makes for longer sessions than might otherwise be needed. People need to get to happy hour. I understand that more than anyone. Those well drinks aren’t $4 forever…

…so I’ll get to the point. Here are three interesting questions that don’t have simple answers, but that’s why they make for good reading.

January 9, 2014

How to Use PPC to Locate Organic SEO Keywords

Your organic traffic has flatlined. You need fresh, proven organic keywords.

But how do you find out what those words are? And how do you prove that those words really work?

You test them in real traffic by using PPC to locate SEO keywords.

January 2, 2014

SEO in 2014: Predictions and Forecasts for the New Year

SEO in 2014: Predictions

SEO changed dramatically in 2013 in how we approach it and how we are able to measure our effort. Algorithm updates like Panda and Hummingbird have made content strategy the focus of SEO and brought the importance of quality from the keyword level to the page level. So what can we expect from SEO in 2014?