Andy Swindler

June 12, 2015

How Can User Experience (UX) Improve SEO?

I recently had the great privilege to speak at the Specialized Information Publishers Association (SIPA) annual conference in Washington, D.C. I was part of the “Focus on your Customer” track and decided to mash up two of my favorite subjects: SEO and UX.

Google’s ultimate goal is to provide the best user experience. Websites that pay attention to UX are consistently rewarded with higher SEO rankings and spend less time reacting to search engine updates, giving them a competitive advantage that leads to more relevancy, efficiency, revenue and purpose.

If you’re aligned with Google and play by the rules, you are less likely to be surprised when they change something. And that means you’ll be immune to the next mobilegeddon.

Check out the slides below or feel free to contact me directly with any questions.

Hannah Williams

February 25, 2015

Muse-ability: Complex Menus Go Mobile

Our Muse-ability posts are a series of observations on experience design and UX practices, sparked by our daily interactions with sites, apps and more.

When it comes to site navigation, we’re walking a fine line, right? Organize the information we have to work with in a way that helps the user understand where to go without confusing or overwhelming them. It sounds like a straightforward goal, and yet it’s an incredibly hard thing to nail, especially for a retailer looking at a lot of different categories. This challenge only increases (like we needed that, right?) when you go to mobile.