John Armstrong

December 18, 2012

Vimeo v. YouTube or Branding v. Impressions

We recently had a client ask us what we thought were good options for hosting video online. If only we had an easy answer for that. As with almost every digital media decision, it depends on strategy and how it relates to larger marketing goals.

November 12, 2012

Windows 8: What It Is and Why You Need to Know About It

For consumers, the wait has come to an end. Windows 8 was released October 26th. Over the summer, Microsoft revealed its slick new OS in two forms, the Developer Preview and the Release Preview.

News started to break about the dramatic new changes in the new releases, yet, silently Microsoft peers from behind Apple while iOS 6 and iPhone 5 have been released and iPad Mini had been announced. Strategically, Apple’s move may have stolen a lot of attention. However, while Apple stole the spotlight for a few weeks, Microsoft’s splash is going to bring a tidal wave of change.

October 11, 2012

Out of the Box Advertising: Being Nontraditional in a Traditional Space

In some fashion magazines, I find myself paying more attention to the advertisements more so than the articles. Industry publications I am the opposite, save recently.

A back-cover ad first caught my eye when reading last month’s issue of Fast Company during a business trip. The back-page advertised the designer Eileen Fisher and how the company focused on sustainable design and production.

This was not an ad I expected to see on the back cover of Fast Company, but it worked! It caught my attention, I read the ad and I even gave them a nod on Twitter for being so innovative with their ad buy. To read about their entire sustainability campaign, read it here from Women’s Wear Daily.

Andy Swindler

September 28, 2012

4 Reasons Not to Hate Apple for New iOS6 Maps App

It won’t surprise anyone who knows me that I have a bias for the Apple ecosystem over Google. When I hear people complaining about the new Apple Maps app, I find myself asking why people are so upset with Apple over this.

Consider the following:

1) While it’s true that Apple made the original iPhone Maps app that was powered by Google maps, Google has provided no intentions to release a stand-alone Google Maps app like the stand-alone YouTube app. Rather than make users happy by launching a stand-alone app, Google’s Executive Chairman Eric Schmidt prefers to make foolhardy statements like, “We think it would have been better if they had kept ours. But what do I know?” Speculations have surfaced that Google is working on a stand-alone iOS maps app, but not anytime soon, so we’ll have to wait and see.

If it had been possible or easy for Apple to incorporate Google Maps features like turn-by-turn directions that gave the Android maps app a boost in popularity, I imagine they would have.

June 5, 2012

ProCamera iPhone app vs Camera+

I got a happy surprise a few weeks ago, when I got an email from someone offering me a free version of the ProCamera iPhone app so that I would check it out and give it a review.  They had found my post about Camera+, and thought I might agree that ProCamera is the better app. 

May 14, 2012

Messages app for iMessage on your Mac

This may be old news for some (i.e. 2 months old), but I came across it just recently.  I have been enjoying the new iMessage functionality on my iPhone since it came out last fall.  Integrated into the existing Messages SMS/MMS app, it provides a more fluid, chat-like experience, although only to other iOS devices.  One of the features allows you to leave a conversation on one device, your iPhone for example, and pick it up on another, such as your iPad.

Since I only have an iPhone, that doesn’t really help me much.  But I do happen to message primarily with other iOS users, and spend a lot of time on my Mac, so I would love to be able to cross conversations between there and my iPhone.