We recently had a client ask us what we thought were good options for hosting video online. If only we had an easy answer for that. As with almost every digital media decision, it depends on strategy and how it relates to larger marketing goals.
For consumers, the wait has come to an end. Windows 8 was released October 26th. Over the summer, Microsoft revealed its slick new OS in two forms, the Developer Preview and the Release Preview.
News started to break about the dramatic new changes in the new releases, yet, silently Microsoft peers from behind Apple while iOS 6 and iPhone 5 have been released and iPad Mini had been announced. Strategically, Apple’s move may have stolen a lot of attention. However, while Apple stole the spotlight for a few weeks, Microsoft’s splash is going to bring a tidal wave of change.
In some fashion magazines, I find myself paying more attention to the advertisements more so than the articles. Industry publications I am the opposite, save recently.
A back-cover ad first caught my eye when reading last month’s issue of Fast Company during a business trip. The back-page advertised the designer Eileen Fisher and how the company focused on sustainable design and production.
This was not an ad I expected to see on the back cover of Fast Company, but it worked! It caught my attention, I read the ad and I even gave them a nod on Twitter for being so innovative with their ad buy. To read about their entire sustainability campaign, read it here from Women’s Wear Daily.
It won’t surprise anyone who knows me that I have a bias for the Apple ecosystem over Google. When I hear people complaining about the new Apple Maps app, I find myself asking why people are so upset with Apple over this.
Consider the following:
1) While it’s true that Apple made the original iPhone Maps app that was powered by Google maps, Google has provided no intentions to release a stand-alone Google Maps app like the stand-alone YouTube app. Rather than make users happy by launching a stand-alone app, Google’s Executive Chairman Eric Schmidt prefers to make foolhardy statements like, “We think it would have been better if they had kept ours. But what do I know?” Speculations have surfaced that Google is working on a stand-alone iOS maps app, but not anytime soon, so we’ll have to wait and see.
If it had been possible or easy for Apple to incorporate Google Maps features like turn-by-turn directions that gave the Android maps app a boost in popularity, I imagine they would have.