John Armstrong

October 16, 2014

Seven Steps to Analyzing and Designing a Better B2B Website

seven steps to analyzing and improving your website

Our President Andy Swindler and I had the chance to present a workshop to a smart group of people from SMPS (Society for Marketing Professional Services) about how to analyze a website. It’s something that our company does all the time, and a task that falls onto the desk of every marketing manager.  Every now and then, a CEO comes down from the upper floors and asks a simple question, “Is our website working? Someone told me it could use a refresh.” 

John Armstrong

September 5, 2014

Seven Tips to Becoming a DIY Website Analyst – A Think-n-Drink

Seven Steps to become a DIY Website Analyst

Eveyone has a website, but not everyone is a website analyst. By budget necessity, there are a lot of Do it Yourself website analysts. The 3.4 million blog posts (like this one) on various website topics speak to that. Unless you’re in the business of digital marketing or web development, sometimes it’s not obvious if it’s actually working. “Working” means different things to different people, but in our office, we have a quick-guide on how we look at websites to determine talking points for improvement. It’s a simple list of seven vital considerations…

Benedict Wong

July 8, 2014

Straight from the Astek Team

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Astek officeWhile we launch new websites on a regular basis, it is not every day we get to launch a new website for ourselves. As you may have heard from Andy’s recent post, we redesigned and launched Astek site, and I have to say – we are all happy and proud parents to the new site.

Since we are consummate professionals, especially when it comes to website redesigns, we energetically debated over every call to action, design element and responsive choices because, well, that’s what we do!

Rather than walk you through all the decisions we’ve made in the site redesign (which is a small novel in length), we’d like to share with you our personal thoughts on what the new website means to us. Enjoy!

Andy Swindler

June 23, 2014

Mind the Gap

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You may have noticed some renovations around Astekweb lately. It’s a little more than Spring Cleaning as we’ve pivoted the entire team around a renewed focus. We’re leaner and meaner; focused on the things we do best to help grow our customers’ businesses and doing them with the people who appreciate them the most.

A few months ago, I wrote about Astek’s unique and strong culture. That core culture is the thread that got us around a tight corner and the light that that will guide us into the future. We had developed a notably successful program where all staff members regularly and happily contributed to the blog. We’re tweaking a few things, but rest assured that you’ll hear from your Astek friends again very soon.

From the guy who personally started this blog in 2008 to be ahead of the social media curve, thanks for your patience as we regroup and reorganize.

Onward and upward!

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John Armstrong

April 4, 2014

2014 Astek Grant Recipient: Conscious Capitalism Chicago

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Every year Astek awards one non-profit organization with a grant that covers the cost of a project designed to improve their online presence and advance a mission. This can be anything from a new website to an integrated Foursquare campaign to build local notoriety. In all cases, it’s great fun for the staff to support worthy organizations and get chummy with a passionate staff. As many of the employees at Astek come from strong arts or community backgrounds, the annual Astek grant program is a natural fit for our company culture.  

March 25, 2014

How to Mine Bitcoins: Astek Staff Video

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These days everyone wants to know how to mine Bitcoins.
We prefer the old school method.