So you say you want a mobile app, huh? Well that’s great! You want to expand your digital marketing to be easily accessible by smart phones and tablets? That’s great, you’re on the right track to staying on top of the worlds changing technologies. Now, let me ask you this: Do you need a mobile app or a mobile website?
Both a mobile app and a mobile website could support your needs, but it’s best to first evaluate your goals and situation. One might make more sense than the other.
Let me start by quickly detailing the differences between a mobile app and a mobile website. A mobile app is a self contained application that is downloaded to a smartphone or a tablet. A mobile website is accessed directly through a web browser on a device which displays either a specific version of a website (sometimes using a subdomain such as “m.website.com” or “mobile.website.com”) or a regular version of a traditional website that has responsive design (see my blog post on responsive design).