Here are my initial thoughts on the Apple iOS 7 software.
1) New design feels more contemporary, but Apple didn’t set this tone. Competition from Google has fueled a fire under Apple for years. And now it’s also coming from Microsoft, Amazon and Blackberry. Although ironically, from a design standpoint, this “new” flatness is awfully reminiscent of Windows 8 and Google aesthetic.
In general, Apple is now playing defense more than ever. The iPad Mini is a good example of this. Jobs must be rolling… (trust me, I’ve carried an Apple Cult card since the mid-80’s, but they are losing their edge)
They are also embracing the idea that apps don’t need to feel like real-world objects. Now that just about everyone has a smartphone and has bridged into using digital touch interfaces, it’s time we truly embraced the advantages inherent in a screen that doesn’t look like a piece of paper.