Another B2B Website Design Launched: Corporate Concepts
Lift off! We’re proud to have launched another B2B website design and development project for our friends at Corporate Concepts. This popular vendor for high-end office furniture and workplace accessories hired us to design a unique look and brand for a company determined to stand out in what is generally a conservative space. The design offered an aesthetic that represents the high-quality and fine design of their products, as well as a user-experience as comfortable as this Knoll chair they sell.
Much like the sleek, simple and functional look many offices are demanding for their accessories, the Astek team used white space and linear imagery to place the focus where it needed to go: Their products, concise and valuable copy and the popular manufacturers that make their business stand out from low-quality competitors.
Their Services page relies on simple images that add context to copy and gets to the point quickly. This allows more time for the potential customer to browse various pages and learn more about their turnkey service – rather than become disengaged before reaching critical information about the products.
The Idea Center is designed specifically to promote Corporate Concepts’ many installations and unique products – many for well-known companies or familiar brands that showcase credibility and industry leadership. In addition, the blog presents inspiration for those customers who need a guiding hand in choosing a strategy or design.
As user-experience is something we consider paramount for any website, we aggressively attacked the design of their products page with simplicity for both the user and the webmaster who has to change products frequently. In fact, building the entire website in Astek’s own Webany CMS allows the company to make changes to entire blocks of content easily using “lists” that populate each page. No code. No CSS. No fuss.
Are you a B2B company that needs a user-friendly, functional and custom-branded website? Are you just looking to update and refresh your web presence with a modern and mobile friendly look? Let us know. That’s what we do!