Andy Swindler

June 12, 2015

How Can User Experience (UX) Improve SEO?

I recently had the great privilege to speak at the Specialized Information Publishers Association (SIPA) annual conference in Washington, D.C. I was part of the “Focus on your Customer” track and decided to mash up two of my favorite subjects: SEO and UX.

Google’s ultimate goal is to provide the best user experience. Websites that pay attention to UX are consistently rewarded with higher SEO rankings and spend less time reacting to search engine updates, giving them a competitive advantage that leads to more relevancy, efficiency, revenue and purpose.

If you’re aligned with Google and play by the rules, you are less likely to be surprised when they change something. And that means you’ll be immune to the next mobilegeddon.

Check out the slides below or feel free to contact me directly with any questions.

Andy Swindler

April 21, 2015

Google SEO Update: “Mobilegeddon” Key Points

By now we’ve all heard plenty about “Mobilegeddon,” Google’s SEO algorithm update today that will start giving ranking preference to mobile-optimized sites.

This really shouldn’t come as much of a surprise. Google’s core philosophy is “Focus on the user and all else will follow.”

That’s a powerful statement and one with which I happen to agree.

Hannah Williams

February 25, 2015

Muse-ability: Complex Menus Go Mobile

Our Muse-ability posts are a series of observations on experience design and UX practices, sparked by our daily interactions with sites, apps and more.

When it comes to site navigation, we’re walking a fine line, right? Organize the information we have to work with in a way that helps the user understand where to go without confusing or overwhelming them. It sounds like a straightforward goal, and yet it’s an incredibly hard thing to nail, especially for a retailer looking at a lot of different categories. This challenge only increases (like we needed that, right?) when you go to mobile.

Faraji Anderson

November 17, 2014

.NET goes Open Source

.net logo

Big news in the tech world, .Net has gone open source and released its core software in GitHub under the MIT Open Source license. Microsoft’s .NET Core library has always been proprietary since its inception, for years it has combatted with the likes of JAVA and PHP when it comes to web environments and now looks to take a competitive edge.

Guest blogger

November 10, 2014

Social Media Etiquette Guide For Business [Infographic]: The Do’s and Don’ts on publishing on Facebook, Twitter, Google+, Instagram, LinkedIn, and Pinterest

When you were taught never to put your elbows on the table and chew with your mouth closed, you probably weren’t such a fan of being told what to do. Years later, on that first date you’ve been pining over for months and finally landed, you were probably just a little bit grateful you learned the right tableside etiquette.

John Armstrong

October 16, 2014

Seven Steps to Analyzing and Designing a Better B2B Website

seven steps to analyzing and improving your website

Our President Andy Swindler and I had the chance to present a workshop to a smart group of people from SMPS (Society for Marketing Professional Services) about how to analyze a website. It’s something that our company does all the time, and a task that falls onto the desk of every marketing manager.  Every now and then, a CEO comes down from the upper floors and asks a simple question, “Is our website working? Someone told me it could use a refresh.”