Social Media at the Ballet

I was recently given a season subscription to the Joffrey Ballet. Naturally I began clicking around on their website to try and figure out where my seats were, and lo and behold, a new variation on social media integration smacked me in the face: seat tracking!



By linking to your facebook profile you can view where your friends who have already bought tickets are sitting and choose your seat accordingly!

How cool is that?!



Of course each person has to link to their Facebook profile to activate the feature, but that is hardly a deterrent in today’s ├╝ber-linking state of mind. I am curious to see if this will become standard practice for entertainment venues. It certainly is one step towards connecting their audiences.


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