Social media exists as a way to break down the barriers of communication to allow information to move unfettered from person to person. We recently activated a social media campaign for our client E2MA at their annual Red Diamond Congress.
We focused on engagement as the key goal for the social media campaign – to engage with event attendees as well as the colleagues who were unable to attend. We chose to use Twitter for its real-time nature, ease of use and popularity. The campaign went very well and garnered considerable engagement from both event attendees and those who were unable to be there in person. We always like to share what worked/doesn’t work with our readers, the following are the seven tips that will help you create a successful Twitter campaign for a live event.