Sara Gorsky

August 20, 2014

Your Website = Your Best Business Tool

I’m sure you’ve heard that your company website should be your central marketing hub, and it’s true. At the birth of the internet, your website became a sort of digital yellow pages book and has since evolved to be the hub of information about your business with everything from your contact information and driving directions all the way up to your digital online store.

The last five years have brought around even more developments that can shape your website into a real business tool not just for your customers and clients, but for your actual business operation and your bottom line.

Sara Gorsky

October 28, 2013

Connecting by Disconnecting

A few staff members have already written blogs posts about the Astek company retreat. But I can’t help but add my own two cents. *ALERT!* This might be a “feelings” type post, which may shock those of you that didn’t know I even had feelings. *clears throat*

The last week in September, the Astek staff braved the wilds of I-90 and journeyed to Union Pier, Michigan. And though it was only about an hour away, it felt like about a million miles.

Sara Gorsky

April 9, 2013

Using Live Surveys for Real-Time Data

I recently attended a learning luncheon in which real-time surveys were implemented and displayed on a giant screen. Here’s how it worked…

  • Each table had a sheet of paper with the “About the Presenters” blubs on it, and a QR code, which, once scanned by a mobile devive, opened up the online live survey.
  • The presenter would open up a question, such as “Which web browser do you use most frequently? 1: Internet Explorer, 2: Firefox 3: Safari 4: Chrome”.
  • Each person who had it pulled up on their mobile device would tap their response, then the survey program would instantly display the results.

KABLAM! Instant data!

The presenters were able integrate the new data seamlessly into their previously prepared presentations, even when it contradicted with what they predicted the answers would be. In fact, this occurrence caused everyone in the room to ask the question “why?”, which sparked further interest and debate. It was really something!

I found the effect absolutely fascinating. Where most presenters list off cold data and percentages, here was data from the very room, from the people sitting next to me. I found that it peaked my interest and belief in the data in a way it rarely does in other presentations.

Mobile devices have made all this possible, and since smart phones have become so proliferate today, next time you are putting together a presentation, ask yourself if live surveys might be a way to not only solidify your data, but also make you the coolest kid in the neighborhood.

Sara Gorsky

April 5, 2013

Why Do I Need a Design Phase At All?

As a gal notorious for DIY-ing things even when I don’t really know what I’m doing (I’m like the phrase “fake is ’til you make it” in human form), I love jumping right into the process and getting going on a new project. I know many people feel that excitement when you know that a new and huge update/change is going to happen and it will be awesome.

Sara Gorsky

December 10, 2012

An Easy Guide for Smarter Searches

The Internet is so vast that sometimes online research becomes a behemoth of a task. But by following a few simple rules, you can make the task much more manageable and  even easy!

Sara Gorsky

April 26, 2012

Shopping Safety Alert

As I know many people who use both PayPal and Craigslist, I thought it pertinent to share this information I just discovered:

There is a new scam on Craigslist involving the misuse/abuse of PayPal information. Apparently scammers will offer to pay you via PayPal (often at a price higher than what you were asking).

They then send emails that LOOK like PayPal emails updating you on the payment status and ‘customer resolution’, but they really aren’t PayPal emails, of course. Once their faux emails have convinced you that the payment is being processed and you’ve shipped the item to them, you check your PayPal account and discover no trace of the transaction at all.

But you have already shipped your item. At this point there is nothing to be done (PayPal, Craigslist, the shipping company you used…none of them can do anything at this point). You’ve lost your item AND the money you ‘thought’ you were being paid.