January 27, 2014

Google Analytics Metrics: How to Measure What Matters

what to measure google anayticsWe’ve written about why web analytics is the dashboard you can’t live without and how Google Analytics can help your business. Now we’re going to write about what you can measure using this powerful free tool.

January 13, 2014

What is Google Analytics? How Does it Work?

Previously we wrote about web analytics and why it’s the information dashboard you can’t live without. In this article, we’re going talk about one of the most popular web analytics tools, Google Analytics.

When I worked for a search engine marketing company, we would advise our clients to get this tool and they would exclaim, “I’ve never heard of such a thing!” They would say, “what is Google Analytics? How does it work?”

Maybe you have the same concerns. Don’t worry, you are not alone.

January 9, 2014

How to Use PPC to Locate Organic SEO Keywords

Your organic traffic has flatlined. You need fresh, proven organic keywords.

But how do you find out what those words are? And how do you prove that those words really work?

You test them in real traffic by using PPC to locate SEO keywords.

January 2, 2014

SEO in 2014: Predictions and Forecasts for the New Year

SEO in 2014: Predictions

SEO changed dramatically in 2013 in how we approach it and how we are able to measure our effort. Algorithm updates like Panda and Hummingbird have made content strategy the focus of SEO and brought the importance of quality from the keyword level to the page level. So what can we expect from SEO in 2014?

December 27, 2013

3 Quick Tips to Upgrade Your LinkedIn Profile and an Invitation


It’s almost the new year and…

  • Those new business leads aren’t going to appear out of nowhere. They have to be created.
  • That new job in 2014 will be harder to get without a strong first impression.
  • Getting your name in front of the people that matter doesn’t happen overnight

You can do all these things by taking a little time to improve your LinkedIn profile. We’ve gathered some quick tips to make the most three most important changes. Use these to gain attention from those with the ability to help you get leads or that job you have your eye on.

December 2, 2013

2013 Astek Highlights & What to Expect in 2014

2013 was a special year for Astek, one filled with growth and new endeavors. As the year closes, we wanted to recap the highlights and offer a taste of what we accomplished. We also our wanted to give you a sneak peek into 2014.


Astek Has a New Home!

This year, we made the official move into our current space in the West Loop. We love it here, being a part of what is now known nationally as the “Tech Corridor.” Just two blocks from Union Station and the CTA, we’ve got a great commute and an easy way for friends to enjoy the new digs by attending our Think-n-Drink marketing events