Previously we wrote about web analytics and why it’s the information dashboard you can’t live without. In this article, we’re going talk about one of the most popular web analytics tools, Google Analytics.
When I worked for a search engine marketing company, we would advise our clients to get this tool and they would exclaim, “I’ve never heard of such a thing!” They would say, “what is Google Analytics? How does it work?”
SEO changed dramatically in 2013 in how we approach it and how we are able to measure our effort. Algorithm updates like Panda and Hummingbird have made content strategy the focus of SEO and brought the importance of quality from the keyword level to the page level. So what can we expect from SEO in 2014?