Benedict Wong

September 16, 2014

Publishers: mobile web or mobile app? That is the question.

This is a not a trick question. Rather, it’s a real dilemma that most publishers face.

There are a few considerations, based on The US Mobile App Report recently published by comScore.

Benedict Wong

September 12, 2014

What is A/B testing?

This is Part 1 of a series about A/B testing.

As digital marketing evolve, savvy marketers increasingly leverage data-driven technology solutions to gather insights in order to shape strategy. You may have heard about A/B testing, and to many people, it sounds like a fancy buzzword rather than something tangible. Wonder no more, we’re here to demystify A/B testing for you.

Benedict Wong

July 8, 2014

Straight from the Astek Team

Astek officeWhile we launch new websites on a regular basis, it is not every day we get to launch a new website for ourselves. As you may have heard from Andy’s recent post, we redesigned and launched Astek site, and I have to say – we are all happy and proud parents to the new site.

Since we are consummate professionals, especially when it comes to website redesigns, we energetically debated over every call to action, design element and responsive choices because, well, that’s what we do!

Rather than walk you through all the decisions we’ve made in the site redesign (which is a small novel in length), we’d like to share with you our personal thoughts on what the new website means to us. Enjoy!