This is Part 1 of a series about A/B testing.
As digital marketing evolve, savvy marketers increasingly leverage data-driven technology solutions to gather insights in order to shape strategy. You may have heard about A/B testing, and to many people, it sounds like a fancy buzzword rather than something tangible. Wonder no more, we’re here to demystify A/B testing for you.
Opening and reading emails on your mobile phone or tablet device is as common and habitual as breathing. We all do it. However, it wasn’t that long ago where we consumed emails only on desktop.
As businesses get savvy about redesigning websites to be responsive, or for some, completely embrace the approach of “mobile-first”, it’s become increasingly important to consider if other digital marketing efforts are also mobile-ready in order to create a seamless customer experience.
There are three pieces of insight you need to know when it comes to email and mobile.
While we launch new websites on a regular basis, it is not every day we get to launch a new website for ourselves. As you may have heard from Andy’s recent post, we redesigned and launched Astek site, and I have to say – we are all happy and proud parents to the new site.
Since we are consummate professionals, especially when it comes to website redesigns, we energetically debated over every call to action, design element and responsive choices because, well, that’s what we do!
Rather than walk you through all the decisions we’ve made in the site redesign (which is a small novel in length), we’d like to share with you our personal thoughts on what the new website means to us. Enjoy!