Seven Steps to Analyzing and Designing a Better B2B Website

Our President Andy Swindler and I had the chance to present a workshop to a smart group of people from SMPS (Society for Marketing Professional Services) about how to analyze a website. It’s something that our company does all the time, and a task that falls onto the desk of every marketing manager. ¬†Every now and then, a CEO comes down from the upper floors and asks a simple question, “Is our website working? Someone told me it could use a refresh.”¬†

With so many stakeholders, audience types and services represented on a website, it’s a difficult question to answer – especially if you don’t have a lot of data. For this reason, we tried to talk through an organized seven-step approach that focuses on the most important elements and inform marketing managers how to think about their digital presence.

Below is the presentation. While the examples focus on B2B websites, it’s useful for all industries and businesses. Take note of the bullet points within the deck and let us know if you have any questions by contacting us at or leaving a comment below. Thanks!

1 Comment

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